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S.M.A.R.T.

Creating real goals with
real and measurable
results.

How to develop a S.M.A.R.T. Goal

S.M.A.R.T
  • S Specific -   What, specifically, must I accomplish?
  • M Measurable -   How will I know when it is accomplished, what will the activity or outcome look like?
  • A Achievable -  Have I aimed too high or not high enough?  Have I discussed and agreed upon my goal with the right people?
  • R Relevant -   Can it realistically be done with the people and resources I have?
  • T Time-bound -  When does it need to be done by? When will it be most helpful to our business strategy?

GOAL: To make our employees healthier - This is NOT a S.M.A.R.T. goal!

(This is not specific to measure and has no time limit.)

GOAL: ‘To encourage staff to take a break and at the same time get some exercise (relevant), our Employee Safety & Wellness team will ensure 30% (measurable) of all staff participate in a ‘walkathon at lunch’ (specific) on October 15 (time) by ensuring communications in the form of emails, posters, flyers, staff forums and leaders forums, reach all staff and incentives/rewards will be available (attainable.)’ –

(This IS a S.M.A.R.T. goal as it clearly includes specific, measurable, attainable, relevant and timely elements within the goal.)


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